I had heard of the line-ups. After seeing images of the seemingly endless, undulating wooden form inside March Studio's latest retail endeavour, Baker D. Chirico, it only confirmed that I had to experience it for myself.
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Having just flown back from a very brief trip to Paris and Copenhagen, I am reminded by how important good design is to the enjoyment and well being of our lives. These cities, like all good cities, are a product of their high quality public realm, those spaces outside of their fine buildings in which the public act out their civic life. In the main, the public realm of cities is made up of its streets, and as such the realization that if you design good streets you will end up designing good cities.
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As price, product and service converge into sameness, how brands distinguish themselves becomes critical.

To be seen is one thing, to have an authentic brand story that encourages rewarding relationship with customers requires messages that inform and motivate. Bringing the story to life requires design to maximise the desired customer experience - be it a product, a package, a service, or a destination.

Light, movement and sound will unite in the form of a collaborative runway installation, 'Aves Insecta' for the debut of Australian fashion label Tettmann.Doust during the L'Oreal Melbourne Fashion Festival.